Category: Books

Push-Button Publishing? Not So Fast

I recently bought a new washing machine, for the first time in decades. Not surprisingly, even the fairly basic model I purchased has more bells and whistles than I know what to do with, because technology is like that. As the machine operates, it automatically runs through several cycles I

Read More »

Understanding What Print-on-Demand Is…and Isn’t

You may already know that print-on-demand (POD) technology is the engine driving the machine of self-publishing. Practically overnight, the development of POD for books leveled the publishing playing field and gave writers new control over their destiny as authors. If you are not familiar with POD, this article will get

Read More »

What Is an Imprint and Do You Need One?

Footprints in wet sand at the beach. The shape of a child’s hand in clay or plaster. Thumbprints in the notary’s ledger. These are all imprints of the physical sort. But what is a publishing imprint and should self-publishing authors have one? Think of an imprint as a publisher’s brand

Read More »

Before You Publish, Speak Your Story

At last the moment arrives—your manuscript is complete! You’ve read it and re-read it one, two, three times. You’ve made tweaks, fixed typos, run spelling and grammar checks, and read it one more time for good measure. You may think your manuscript is polished to perfection, but before you hand

Read More »

Writing in the Margins

Do those words bring to mind doodling in a notebook during class? I certainly found myself doing that back in the day, especially when the subject matter was less than riveting. More recently, in my work supporting authors through the publishing process, I’ve come to understand “writing in the margins”

Read More »

Publishing Is a Team Sport

“I don’t know why they call this self-publishing. I couldn’t have done this without you.” That’s an actual quote from an author I helped. It’s one of my favorites, but I’m not sharing it to toot my own horn. Rather, I’m highlighting it to acknowledge all the players who contribute

Read More »

What Really Happens When You Click the Publish Button?

Instant gratification is the holy grail in our culture where faster is almost always regarded as better. And it’s true that one of the key benefits self-publishing has over the traditional path is speed to market. I mean, a business model that’s grounded in the concept of print on demand

Read More »

Getting Onboard with Professional Book Design

The beginning is a very good place to start, as Julie Andrews’ Maria tunefully taught us in The Sound of Music. But life doesn’t always work out that way. This article focuses on a book that started well north of the beginning, at least in terms of when it hit

Read More »