[vc_row][vc_column width=”1/3″][vc_single_image image=”1449″ img_size=”full” alignment=”center” onclick=”link_image” css=”.vc_custom_1463796156833{margin-left: -10px !important;padding-top: 14px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”20px”][/vc_column][vc_column width=”2/3″][vc_empty_space height=”50px”][vc_column_text]Title: Put College to Work[/vc_column_text][vc_empty_space height=”10px”][vc_column_text]Client: Quill Driver Books[/vc_column_text][vc_empty_space height=”10px”][vc_column_text]Details: Soft cover, 6×9, 328 pages, two-color interior[/vc_column_text][vc_empty_space height=”10px”][vc_column_text]Put College to Work provides a cohesive strategy for college students to create an educational experience they will cherish and find a career they will love.
The target audience for this book spends a lot of time on the Internet, reading blogs and absorbing infographics. So the book’s design embraces the blog aesthetic in several ways:[/vc_column_text][vc_empty_space height=”10px”]
- Generous margins and space between paragraphs to present the content in bite-sized chunks.
- Extensive use of bulleted lists (like this one!)
- Distinctive sidebar treatments to identify four different types of supporting content
- Clean, casual fonts that reflect the author’s conversational writing style
- Use of color for visual interest and to enable easy scanning of the content for pick-and-choose readers.
