Category: Book Marketing

Want some extra bang on Amazon for zero bucks?

Who doesn’t love something for nothing? How about more Amazon real estate for your books? Yes, please! Here’s a look at three marketing tools available to KDP authors for free! They are, in my opinion, seriously underutilized and fully deserving of your attention, given that they offer decent bang for

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Understanding What Print-on-Demand Is…and Isn’t

You may already know that print-on-demand (POD) technology is the engine driving the machine of self-publishing. Practically overnight, the development of POD for books leveled the publishing playing field and gave writers new control over their destiny as authors. If you are not familiar with POD, this article will get

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What Is an Imprint and Do You Need One?

Footprints in wet sand at the beach. The shape of a child’s hand in clay or plaster. Thumbprints in the notary’s ledger. These are all imprints of the physical sort. But what is a publishing imprint and should self-publishing authors have one? Think of an imprint as a publisher’s brand

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Publishing Is a Team Sport

“I don’t know why they call this self-publishing. I couldn’t have done this without you.” That’s an actual quote from an author I helped. It’s one of my favorites, but I’m not sharing it to toot my own horn. Rather, I’m highlighting it to acknowledge all the players who contribute

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Promoting Your Book — Don’t Reinvent the Wheel

If you’ve typed out the final words of your book, congratulations! So definitely do a happy dance and relish that accomplishment…before the realization strikes that your work has only just begun. Because after the writing come the tasks that will bring your book to life, such as editing, cover design,

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5 Lessons Self-Published Writers Can Learn from Traditional Publishing

Much like today’s birds evolved from dinosaurs, the self-publishing industry has become a very different animal than its predecessor, traditional publishing. While similarities remain, they may not be evident unless you know where to look. Among self-published writers, there is certainly an opinion that traditional publishing is the dinosaur, lagging

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