Category: Printing

How Committing to Excellence Leads to Bookstore Quality

A few months ago, I wrote about three ways to leverage your presence on Amazon, one of which was utilizing A+ Content. Much to my delight, I recently heard from an author who took my advice and did just that. After doing a little happy dance that my newsletter is

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Is Publishing with IngramSpark Right for You?

At one time or another, most authors dream of seeing their book on a bookstore shelf. So when they learn that IngramSpark distributes to major retailers such as Barnes & Noble and Target, adding IngramSpark to their publishing plan seems like the way to go. Why wouldn’t you want that?

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Understanding What Print-on-Demand Is…and Isn’t

You may already know that print-on-demand (POD) technology is the engine driving the machine of self-publishing. Practically overnight, the development of POD for books leveled the publishing playing field and gave writers new control over their destiny as authors. If you are not familiar with POD, this article will get

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Before You Publish, Speak Your Story

At last the moment arrives—your manuscript is complete! You’ve read it and re-read it one, two, three times. You’ve made tweaks, fixed typos, run spelling and grammar checks, and read it one more time for good measure. You may think your manuscript is polished to perfection, but before you hand

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Writing in the Margins

Do those words bring to mind doodling in a notebook during class? I certainly found myself doing that back in the day, especially when the subject matter was less than riveting. More recently, in my work supporting authors through the publishing process, I’ve come to understand “writing in the margins”

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Publishing Is a Team Sport

“I don’t know why they call this self-publishing. I couldn’t have done this without you.” That’s an actual quote from an author I helped. It’s one of my favorites, but I’m not sharing it to toot my own horn. Rather, I’m highlighting it to acknowledge all the players who contribute

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Think Slow Cooker, Not Fast Food

We all give in to the temptation of a fast food meal every once in a while. Most of them look tasty, are marketed exactly to trigger our cravings, and they’re quick to get and consume. They’re convenient — but lacking the nutrients we need to be healthy. Believe it

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Promoting Your Book — Don’t Reinvent the Wheel

If you’ve typed out the final words of your book, congratulations! So definitely do a happy dance and relish that accomplishment…before the realization strikes that your work has only just begun. Because after the writing come the tasks that will bring your book to life, such as editing, cover design,

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5 Lessons Self-Published Writers Can Learn from Traditional Publishing

Much like today’s birds evolved from dinosaurs, the self-publishing industry has become a very different animal than its predecessor, traditional publishing. While similarities remain, they may not be evident unless you know where to look. Among self-published writers, there is certainly an opinion that traditional publishing is the dinosaur, lagging

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